TL;DR: Rove’s shopping and travel portals let you earn a new, transferable rewards currency called Rove Miles on everyday shopping, flight and hotel bookings. You can use Rove Miles for bookings directly or — often for far greater value — transfer them to airline and hotel partners (some at a 1:1 rate and some with promos/bonuses). Right now there are juicy transfer bonuses and new transfer partners that make Cyber Monday and holiday shopping especially profitable. Use a tracking tool like cardcurator.ai to coordinate which credit cards + Rove stacking gives you the most value across your holiday purchases.

What is Rove (and how does the shopping portal work)?

Rove is a hybrid travel & shopping rewards platform where you earn Rove Miles for bookings made through its travel portal and for purchases at thousands of retailers via its shopping portal — similar to a mix of Rakuten (shopping portal) and a bank/portal travel-booking engine. Rove Miles are a flexible currency designed to be redeemed for travel or transferred to airline and hotel partners.

Why Rove is especially useful this Cyber Monday / holiday season

• Stacking opportunities: Buy through Rove’s shopping portal (or use their browser extension) to earn Rove Miles on top of the miles/points you’ll earn from your credit card — effectively “triple-dipping” (card rewards + store savings + Rove Miles).
• High “earn rates” on travel bookings: Booking hotels via Rove can earn up to 25× miles per dollar spent, and flights earn bonus miles on top of standard airline miles and card rewards.
• Holiday shopping = travel credits: With gift-giving, deals, and normal holiday purchases, you can turn that spending into miles — which become future flights, hotels, or upgrades. Especially if you treat Rove as another “reward currency” to stack alongside cards this season.
• Referral bonus boost: By signing up through a referral link, you can often start with bonus miles — giving a head-start even before you spend. For example: my referral link unlocks those bonus miles from day one.

Transferable Miles & Transfer Partners — Why That Matters

Where Rove really shines is in its ability to transfer its miles to a wide range of airlines and a major hotel loyalty program.

Here are some of the key partners you can transfer to:

• Air France-KLM Flying Blue
• Finnair Plus

— via Avios network, unlocking flights on airlines using Avios.

• Aeromexico Rewards
• Etihad Guest
• Accor Live Limitless

— useful for hotel redemptions globally.

• Lufthansa Miles & More

— newly added transfer partner as of November 2025.

• And several others — including programs tied to Cathay Pacific, Qatar, Turkish Airlines, Vietnam Airlines, Thai Airways, Hainan Airlines, and more.

Most transfers go at a 1:1 ratio (Rove Miles → partner miles). However, transfers to Accor Live Limitless use a less favorable 1.5:1 ratio — still useful for hotel stays depending on redemption value.

Why Now: Transfer Bonuses & Holiday Timing

Right now, there’s a special transfer bonus happening for two of Rove’s top airline partners:

• 20% bonus when transferring to Finnair Plus (Avios) — a great entry into Avios network deals.

This kind of bonus can significantly amplify the value of miles earned during heavy holiday spending: shop or book now, transfer before the bonus window closes, and you could convert everyday purchases into high-value travel credits.

How to Combine Rove + Your Credit Cards + CardCurator.ai for Maximum Value

If you want to get the most out of this holiday season’s spend, here’s a 4-step recipe many of the savvy travel-hacking crowd are using:

1. Sign up for Rove using my referral link to get your sign-up bonus.
2. Use a high-reward credit card for holiday shopping, booking travel, or gift-buying — as you would normally.
3. Whenever you shop online or book flights/hotels, first go through the Rove portal (or use the Chrome extension) so you earn Rove Miles on top of your card’s base rewards.
4. Use a tool like cardcurator.ai to track which credit cards + Rove stacking combos net you the most value — especially useful when juggling multiple cards, portal bonuses, and holiday sale spending. This helps you optimize return across all channels and avoid over-spending.

Bottom Line

Whether you’re holiday shopping for gifts, booking winter getaways, or just buying everyday stuff — using the Rove Shopping portal + referral link now can build up a stash of transferable miles that unlock serious travel value down the line. With transfer-partner flexibility, a growing list of airline and hotel partners, and time-sensitive transfer bonuses, this season may be one of the best windows yet to turn your shopping into travel. Layer on top of your credit card strategy — and a tracking tool like cardcurator.ai — and you could be looking at flights, hotel nights, or upgrades for far less than retail price. Ready to book your next adventure?

Start here: Sign up for Rove (referral link) and begin stacking miles today — just in time for Cyber Monday and holiday deals!